Alicia Palm and Kari Strate of Daughters Flower Shop discussed the color blocking method at Fun with Flowers: Color Basics on October 14.

The practice of color theory isn’t new—it dates all the way back to Aristotle. Color theory is a set of principles used to create harmonious color combinations pleasing to the eye and senses. It is the perfect blend of science and aesthetics—just like flowers themselves! By applying a few color theory basics, everyday decorating can come alive.

This technique can turn your flower arranging from everyday to extraordinary. They took attendees step-by-step through the process of creating an arrangement.

Alicia and Kari are Jacksonville natives who landed in New York City to pursue careers in design—Alicia in floral and event design and Kari in fashion. While the pair never met in NYC, they each moved back to Jacksonville and a chance meeting and collaboration on a local wedding encouraged the pair to partner officially. In December 2019, Alicia and Kari opened Daughters Flower Shop, a high-end florist in Five Points, bringing together boutique floral design services, specialty grab-and-go flowers, a wide-ranging selection of distinctive houseplants, and an exquisitely curated selection of home goods in a exciting and modern retail space.

Fun with Flowers is an educational outreach program that is open to the public. Founded by the Garden Club of Jacksonville more than 30 years ago, Fun With Flowers has served as a model for similar programs offered throughout the United States. Attendees learn the latest professional design techniques, then create breathtaking floral creations during the hands-on portion of the program.

More programs

  • Read about the Garden Club’s virtual programs here.
  • You can register for these programs on our events page.